Customer Growth Rates
This graph shows the number of new customers you added into the mosspaper during a specific time period. It's important to have healthy customer growth rate to ensure profitability and revenue flow into your business.
How to calculate a growth rate:
You will have a past and present number. Let's calculate an annual growth rate. Please note that you can use any data points that shows a change in quantity over time.
Year 2012: 100 customers
Year 2013: 150 customers
Formula = (present- past )/past
Company ABC= (150-100)/100
It equates to 0.5. To get a percentage, take 0.5 x100= 50%
So, your growth rate is 50% from 2012 to 2013. In other words, the present value is 50% bigger than the previous year. If the present value is a smaller number than the past value, then you had a decline in growth.
By hovering over the analytics in Mosspaper, you can show the actual datasets over time.